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We all have a connection with the ocean. Meet these people who live this every day. From fishers to award winning chefs, they love seafood and respect where it comes from. They want our oceans to stay healthy and teeming with life. We call them the Wild Ones (and if you’re reading this, you’re one too).

Meet the Wild Ones

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Get involved

Become a Wild One

Become a Wild One

If you love seafood and are interested in helping to keep our oceans healthy you’re already a Wild One. Sign up for regular updates, recipes and stories.

Real life stories

Real life stories

The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.

Sustainable fish recipes

Sustainable fish recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.