We all have a connection with the ocean. Meet these people who live this every day. From fishers to award winning chefs, they love seafood and respect where it comes from. They want our oceans to stay healthy and teeming with life. We call them the Wild Ones (and if you’re reading this, you’re one too).
Meet the Wild Ones
Mitch Tonks
Switching office for ocean, acclaimed chef, food writer and sustainable seafood champion, Mitch Tonks talks about life along the UK’s seafood coast and why it’s important to keep it wild.
Kingfisher Fish & Chips
"Customers are asking for change so we demand it of our suppliers, making sure fishermen become MSC certified. We're creating change from the bottom up," Craig Maw, owner of Kingfisher Fish & Chips
Get involved
Become a Wild One
If you love seafood and are interested in helping to keep our oceans healthy you’re already a Wild One. Sign up for regular updates, recipes and stories.
Real life stories
The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.
Sustainable fish recipes
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.