MSC and ASC UK Awards 2025
This year, we hosted the Awards in Scotland once more, where aquaculture and fishing industries play a vital role in supporting coastal communities and providing food for our nation and economy. Congratulations to all our 2025 winners.
Thank you to our supporting partners
The 2025 MSC Award Winners
MSC UK Ocean Leadership Award 2025
Poole Harbour Clam & Cockle Fishery
MSC UK Foodservice Supplier of the Year 2025
Brakes and M&J Sysco companies
MSC UK Foodservice Champion of the Year 2025
Aaron Norton, Fish City
MSC UK Newcomer of the Year 2025
The Scrap Box
MSC UK Product of the Year 2025
Waitrose No.1 Moules Marinière with Wild Garlic & Chardonnay
MSC UK Seafood Brand of the Year 2025
Princes
MSC UK Marketing Champion of the Year 2025
Fish City
MSC UK Marketing Campaign of the Year 2025
Asda
MSC UK Online Brand of the Year 2025
Ocado
MSC UK Retail Supplier of the Year 2025
Northcoast Seafoods
MSC UK Supermarket of the Year 2025
Bronze Award
Iceland
MSC UK Supermarket of the Year 2025
Silver Award
Lidl
MSC UK Supermarket of the Year 2025
Gold Award
Tesco
The 2025 ASC UK Award Winners
ASC UK Newcomer of the Year 2025
BioMar
ASC UK Product of the Year 2025
Mowi Scottish Salmon Fillets
ASC UK Brand of the Year 2025
Birds Eye
ASC UK Retailer Supplier of the Year 2025
New England Seafood International
ASC UK Retailer of the Year 2025
Sainsbury’s
The Judges
Dr Eleanor Adamson
Eleanor is the Fisheries Programme Manager at The Fishmongers’ Company (Fisheries Charitable Trust). She advises on a range of science, policy and education-related programmes and grants that support marine and freshwater conservation, fisheries, aquaculture, and seafood trading in the UK.
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Mitch Tonks
Highly acclaimed and award-winning seafood restaurateur, chef, food writer and supporter of sustainable fishing and the industry, Mitch Tonks is a long-standing MSC UK ambassador.
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
CJ Jackson
CJ Jackson has been the CEO of Billingsgate Seafood School since 2005. As a charity, based above the largest inland fish market in the UK, CJ and her team deliver a large range of courses for children and schools, industry training and the general public.
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Dr Bryce Stewart
Bryce is a marine ecologist and fisheries biologist whose work has ranged from temperate estuaries to tropical coral reefs and the deep-sea. He gained a BSc(Hons) (Zoology) from the University of Melbourne, and a PhD (Marine Biology) from James Cook University.
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
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Matthew Hurst
Matthew is Head of Trade Marketing for the Americas at Seafood Scotland, where he leads efforts to promote Scotland’s world-class seafood across North and South American markets. He works closely with Scottish producers, US buyers, chefs, and industry partners to build strong trade relationships, showcase premium products, and create market opportunities through events, culinary collaborations, and trade shows. Passionate about raising the profile of Scottish seafood, Matthew plays a key role in connecting Scotland’s seafood sector with international demand, driving growth, and strengthening the reputation of Scottish produce overseas.
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Bernadette Butfield
Bernadette is an ocean law and policy expert focused on sustainable fisheries management and conservation of the marine environment. As a Senior Policy Officer at RSPB, she focuses on efforts to reduce seabird bycatch, manage forage fish, and integrate fisheries into wider marine spatial planning. With international experience she also co-leads the Fisheries Working Group for the Deep Ocean Stewardship Initiative. Bernadette holds an LLB from the University of the West of England, and an MSc in Marine Systems and Policies from the University of Edinburgh.
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Categories judging:
Fishing Hero of the Year, Ocean Leadership, Online Brand of the Year, and Foodservice Champion of the Year
Yasmin Meeda
Yasmin Meeda (@marinebiologywithyaz) is a marine microbiologist and science communicator, who's currently completing a PhD in Marine Microbiology at the University of Exeter and the Marine Biological Association.
Yasmin’s research focuses on exploring how microscopic algae, called diatoms, can survive in a changing ocean environment.
Categories judging:
Marketing Champion of the Year, Marketing Campaign on the Year
Yasmin’s research focuses on exploring how microscopic algae, called diatoms, can survive in a changing ocean environment.
Categories judging:
Marketing Champion of the Year, Marketing Campaign on the Year
MSC UK Awards 10 year retrospective
Learn more about previous awards
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