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Many of the longest standing MSC certified fisheries are those catching whitefish. Over the past two decades, the volume of sustainable whitefish supply has enabled MSC label growth across markets in Europe, North America and Asia. In 2022-2023, approximately 75% of the worlds wild whitefish catch was engaged with the MSC program.

UK analysis

The report below gives you an accessible overview of whitefish in your market, with key data, graphs and quotes. 

“The UK’s retail sector has held firm in its commitment to offering certified sustainable whitefish for many years now, with nine of the ten leading UK supermarkets offering MSC certified own-brand whitefish products.”

The global Whitefish Yearbook and UK analysis

The Yearbook offers authoritative analysis on the global market for sustainable cod, pollock, hake, halibut and other key species. It's packed with sharp infographics, the latest data and case studies from fisheries around the world.
The global Whitefish Yearbook and UK analysis