Let's make sure there are fish forever.
Our choices leave more in store for future generations. That’s more fish on the menu, more Omega-3 for healthy diets and a more vibrant ocean for us to enjoy.
Look for the blue MSC ecolabel when shopping for your fish and seafood.
Super Seafoods
Cockles, mussels, clams, scallops and oysters. These Super Seafoods (or bivalves) have huge potential for both human and environmental health. Cockles and mussels, in particular, are the focus species for our campaign this year. So dive in and discover just how wonderful (and tasty) these shellfish can be.
What's the story, John Dory?
Sustainable seafood recipes
Rockfish: A story of sustainability
Rockfish are passionate about sustainable South-West seafood all year round. Mitch Tonks, the founder and CEO has always been an advocate for sustainable seafood. An MSC UK Ambassador since 2017, read more about the fishmonger, chef, and author and get inspired by some of his sustainable seafood recipes.
3
billion people rely on seafood as an important protein source
1/3
of fisheries around the world have been fished beyond sustainable limits
49
different MSC certified species available in the UK and Ireland
1500+
MSC certified products in the UK and Ireland
What fish should you eat across the UK & Ireland?
Learn more about why the MSC exists
What is overfishing?
More than a third of the world’s fish stocks are overfished today, the need to protect our oceans has never been more urgent.
What is sustainable fishing?
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
What does the blue MSC ecolabel mean?
The blue MSC ecolabel is the world’s most recognised label for wild-caught sustainable seafood.