What is the MSC ecolabel
Sustainable North Sea herring
Discover how the Scottish herring industry bounced back after collapsing in the 1970s. Following this remarkable comeback, families like the Wisemans are now able to fish sustainably.
Skipper Adam Wiseman reveals how precision technology, pioneering science, and generations of dedication enable them to catch the "silver darlings", today and into the future.
What you can do
Learn more about sustainable fishing
What does it mean and how does it impact stocks, habitats and livelihoods?
Dive into a blue foods future
Sustainably caught fish and seafood will help feed our growing population.
Sustainable seafood species in the UK and Ireland
What sustainable seafood species can you eat in the UK?
The big five species, cod, haddock, salmon, tuna and prawns, make up 80% of the fish and seafood we consume in the UK.
Sustainable seafood species swaps for the big five
There are many species caught closer to home that also make a great alternative if you want to try something new.
Five reasons to love tuna
Packed with nutrients and rich in omega-3 fatty acids, tuna is an excellent source of high-quality protein.
How scientists help fisheries protect our ocean
A journey from ocean to plate
Meet the UK & Irish fisheries
Find your local MSC certified fishery and learn more about what it means to fish with care.
MSC UK & Ireland Market Report
Latest consumer research that examines recent trends in MSC certified product sales and availability.
Fishermen's tales
More stories from those at sea on the sustainable fishing frontline.