And it starts with you...
In the supermarket, when eating out, with the brands you love, and with you only choosing seafood that comes from sustainable sources.
When you choose seafood with the blue MSC ecolabel, you’re supporting fishing that takes care of our ocean.
Let's make sure there are fish forever.
Did you know?
80% of fish and seafood we eat in the UK comes from just five species. The big five, made up of cod, haddock, salmon, tuna and prawns are the UK's fishy favourites. The good news is that there are many MSC certified sustainable options for the big five across UK & Ireland supermarkets and restaurants, meaning you can enjoy the meals you love while taking care of the ocean.
However, we should be eating a wider variety of fish and seafood to ensure we're maximising the health benefits and also supporting UK and Irish fisheries. There are many species caught around our waters that can make great sustainable swaps with the big five.
If you love cod, try coley or hake, if you love salmon, try swapping in sardines, another oily fish rich in Omega-3s.
Sustainable seafood recipes
Five reasons to love tuna
3
billion people rely on seafood as an important protein source
1/3
of fisheries around the world have been fished beyond sustainable limits
49
different MSC certified species available in the UK and Ireland
1500+
MSC certified products in the UK and Ireland
How scientists are helping fisheries protect our ocean
Learn more about why the MSC exists
What is overfishing?
More than a third of the world’s fish stocks are overfished today, the need to protect our oceans has never been more urgent.
What is sustainable fishing?
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
What does the blue MSC ecolabel mean?
The blue MSC ecolabel is the world’s most recognised label for wild-caught sustainable seafood.