Skip to main content

The 2024 report

Consumers in the UK and Ireland spent a record-breaking £1.5 billion on certified sustainable seafood last year (2023/24) marking a 12% increase from the previous year. This milestone represents the largest annual growth in spending on products and menu items carrying the Marine Stewardship Council’s (MSC) blue ecolabel since 2018. It has largely been driven by a leap in sustainable tuna sales and spending on frozen, preserved and ready-meal products.
MSC UK and Ireland Market Report

MSC UK and Ireland Market Report

The UK retail sector continues to demonstrate global leadership in its commitment to sourcing and selling certified sustainable seafood.

  • Nine of the 10 leading UK supermarkets sold 121,383 tonnes of MSC-certified seafood under their own brands last year—an 8% increase from the previous year and a new all-time high.
  • Shoppers spent £1.128 billion on MSC-certified fish and seafood under retailer own-brand products, a 13% rise from 2022/23 and the first time sales exceeded the £1 billion mark. 
Read report

Previous reports

MSC UK and Ireland Market Report 2023
Date of issue: 31 January 2024
Download download file PDF - 4 MB
MSC UK Tuna Shopper Report 2023 (2nd edition)
Language: English
Version: 2.00
Date of issue: 07 March 2024
Download download file PDF - 4 MB
MSC UK and Ireland Market Report 2022
Date of issue: 18 January 2023
Download download file PDF - 4 MB
MSC UK and Ireland Market Report 2021
Date of issue: 31 January 2022
Download download file PDF - 3 MB
MSC UK Tuna Shopper Report 2021
Date of issue: 31 January 2022
Download download file PDF - 4 MB
MSC UK and Ireland Market Report 2020
Date of issue: 17 December 2020
Download download file PDF - 22 MB