The Marine Stewardship Council (MSC) is a global nonprofit organization that works to end overfishing around the world. When you make the switch to sustainable seafood, you are directly supporting the fisheries and businesses making the fishing industry more sustainable. These fisheries are pioneering new ways to conserve our marine environment. In grocery stores across Canada.
Look for the MSC blue fish label on some of these products:
Find more MSC certified sustainable seafood partners
Brands that offer chilled, fresh, and frozen MSC certified products:
Aqua Star
Cal & Gary’s
Clearwater
Compliments
Diamond Harvest
DOM International
Great Value (Walmart in-house label)
Green Ocean
High Liner Foods
HouseCut & Seacore
Janes
Kirkland
Lagoon Seafoods
Longos
Ocean Jewel
Olivia/IFC
President's Choice Blue Menu
President's Choice
Royal Harbour
Seaquest
Toppits
Western Family
Brands that offer canned, pouched, and other seafood pantry items:
Bar Harbour
Cloverleaf
Gold Seal
Great Value (Walmart)
Ocean's
Raincoast Global
Please note: not all products sold by these brands contain MSC-certified seafood. Make sure to look for the blue fish label on the product to verify that it is certified sustainable.
Grocery stores, pet stores, drug stores, and online retailers that carry MSC certified products:
Atlantic SuperstoreCostco
Fortino's
IKEA
Loblaws
Maxi & Cie (Quebec)
Metro
No Frills
Provigo (Quebec)
Real Canadian Superstore
Sobey's
Walmart
Whole Foods Market
Your Independent Grocer
Zehr's
*MSC certified products are also likely to be found at any of your local retailers, including Longos, Metro, Federated-Co-Op, Calgary Co-Op. Check their seafood sections or ask your local store manager for their selection of MSC certified seafood.
Pet products—like food, treats, and supplements—that are MSC certified sustainable:
Instinct Pet Food
Open Farm
Petcurian
President's Choice
Purina Beyond
Look for items with the blue fish label on the menus of these restaurants:
IKEAMcDonald's
*Selection and availability of MSC certified products will vary from store to store and regionally. Please check your local retailers to confirm product availability.
Don’t see any blue fish labeled products, or unsure if your favorite store MSC certified seafood? Ask the fish counter or store manager if they sell certified sustainable seafood that is traceable to a sustainable source. If not, encourage them to start!