Unpacking Trends, Perceptions, and Expectations in Sustainable Consumption
Understanding what drives consumer trends and motivates shopping behavior helps brands and organizations to align their business strategies with the evolving demands of the market. The rise of conscious consumerism reflects a growing awareness among shoppers about the environmental impact of their purchases. The Marine Stewardship Council (MSC) is committed to helping you tap into these values to grow consumer loyalty and meet the growing demand ultimately contributing to a better, more sustainable future for our planet.
Discover key insights into how North American seafood consumers view environmental issues, sustainability, ecolabels, and more.
UNITED STATES & CANADA
Rising Recognition: The MSC Label and Sustainable Seafood in 2024
Research from the 2024 MSC and GlobeScan seafood consumer study shows that recognition and understanding of the MSC label and intent to purchase sustainable seafood has reached its highest reported level in the United States and Canada.
Global
GlobeScan: Healthy and Sustainable Living Report 2023
Recent findings reveal a shift in sustainable consumer trends, highlighting the urgency of addressing climate change. As we near a critical climate tipping point, nearly half of the global population now reports feeling personally impacted by climate change. The proportion of individuals who feel greatly affected has steadily increased each year, with more than four in ten currently expressing deep concern.
CANADA
Deloitte: “Most Canadians are skeptical about sustainability claims”
Deloitte unveils its latest findings on Canadian consumer attitudes towards sustainability and brand trust. Read this report to dive into the skepticism surrounding sustainability claims, learning more about the disconnect between what brands believe and how consumers perceive their sustainability efforts. Canadians are increasingly prioritizing genuine sustainability in their purchasing decisions, growing the demand for transparency and authenticity in brand communications.
UNITED STATES & CANADA
The Non-GMO Project: Understanding the Natural Shopper in 2024
The Non-GMO Project presents its latest report on sustainable consumer trends among natural shoppers. This research from the U.S. and Canada explores the evolving preferences of consumers focused on natural products, highlighting their increase emphasis on sustainability, integrity, and health within the food system.
