Partner Marketing Case Studies

The MSC sets the Standard for sustainable fishing but it’s our partners who bring the MSC blue fish label to life.

From social-only digital campaigns to multi-store point-of-sale advertising campaigns, our partners help teach consumers about the rigor of the blue fish label and the importance of choosing certified sustainable products. Here, we’ve gathered campaign highlights throughout the years that showcase the amazing work our partners do to raise awareness of the MSC blue fish label and help advance our shared mission of ending overfishing.

• Little Labels, Big Impact 2023
  MSC, Fairtrade America, and the Non-GMO Project teamed up for another year of the Little Labels, Big Impact collaborative campaign
• Kori Krill Promotion for National Ocean Month 2022
  Kori Krill promotes MSC certified sustainable krill oil that’s “good for you and the ocean too”
• Eat More Blue Foods with MOWI
  MOWI’s educational campaign
• Safe Catch Promotes 100% MSC Certified Sustainable Sourcing
  Safe Catch launched a campaign to promote their commitment to labeling 100% of their salmon and tuna from MSC certified sustainable fisheries.
• Meijer Celebrates Sustainability In-Stores and Online for Seafood Month 2022
  In October 2022, Meijer launched Fresh Catch! A celebration of sustainably caught and responsibly farmed seafood.