The MSC sets the Standard for sustainable fishing but it’s our partners who bring the MSC blue fish label to life.
From social-only digital campaigns to multi-store point-of-sale advertising campaigns, our partners help teach consumers about the rigor of the blue fish label and the importance of choosing certified sustainable products. Here, we’ve gathered campaign highlights throughout the years that showcase the amazing work our partners do to raise awareness of the MSC blue fish label and help advance our shared mission of ending overfishing.
- Sustainable Seafood Means More, 2024
Celebrating Seafood Month with partners across the US - In-Store Marketing Kits, 2024
With our new in-store marketing kits, it’s easier than ever for consumers to find the certified sustainable seafood they’re looking for. - World Ocean Day 2024
Every June, MSC celebrates World Ocean Day—an important moment to honor our ocean and to show how sustainable fishing contributes to protecting it. - Celebrating April Fool's Day 2024
We collaborated wtih Ben & Jerry's for a Phish food prank for a purpose! - Choose Blue for a Healthier Planet 2024
Celebrating Earth Month with partner collaborations - Good For You and the Ocean Too 2023-24
Celebrating National Seafood Month in 2023 and National Heart Health Month in 2024 with in store signage. - Little Labels, Big Impact 2023
MSC, Fairtrade America, and the Non-GMO Project teamed up for another year of the Little Labels, Big Impact collaborative campaign - Kori Krill Promotion for National Ocean Month 2022
Kori Krill promotes MSC certified sustainable krill oil that’s “good for you and the ocean too” - Eat More Blue Foods with MOWI
MOWI’s educational campaign - Safe Catch Promotes 100% MSC Certified Sustainable Sourcing
Safe Catch launched a campaign to promote their commitment to labeling 100% of their salmon and tuna from MSC certified sustainable fisheries. - Meijer Celebrates Sustainability In-Stores and Online for Seafood Month 2022
In October 2022, Meijer launched Fresh Catch! A celebration of sustainably caught and responsibly farmed seafood. - Little Labels, Big Impact 2021
Joint Campaign with Fairtrade America & Non-GMO Project - Dining Together for a Big Blue Future 2021
Media & influencer event with Chef Gregory Gourdet - Seafood Month 2021
Helping Amazon seafood shoppers choose sustainable seafood during Seafood - Helping Americans Shop Their Values 2021
Walmart’s evergreen in-store education efforts - Little Blue Label, Big Blue Future 2020
Global MSC consumer engagement campaign - Good For You and the Ocean Too 2019
360-degree, national consumer awareness campaign - 20th Anniversary of Partnership 2019
Whole Foods Market & MSC celebrate 20 years of partnership - Sustainable Tuna Fishing in the Marshall Islands 2019
Genova & MSC digital campaign - McDonald’s Scale for Good campaign 2018
Launches ‘Reel It In’ educational game - Americans Vote with Their Wallets 2017-18
Sam’s Club & Lang Pharma in-store campaign
Take the next step
Not yet certified?
Here's everything you need to get MSC certified and start using the blue fish label on your products.
Looking for marketing resources?
Take a look at our campaign and evergreen toolkits for marketing inspiration all year long.
Have a campaign idea?
We'd love to talk about ways to collaborate. Reach out here!