The Chain of Custody Standard provides assurance that all seafood sold with the MSC blue fish label comes from a fishery that has been certified as sustainable.
47,800
supply chain sites certified to handle MSC certified seafood
20,000+
products sold with the MSC blue fish label
66
countries wher elabeled products are available
Why certify supply chains?
Seafood products can pass through long and complex supply chains between the ocean and reaching consumers. At each stage, there is a risk that products will be mislabelled or that products from an MSC certified fishery will be mixed up with non-certified products.
Certification to the Chain of Custody Standard ensures an unbroken chain where certified seafood is easily identifiable, separated from non-certified products, and can be traced back to another certified business.
This system allows businesses and consumers to be confident that seafood with the MSC blue fish label has come from a fishery certified as sustainable.
Ready for the next step?
Contact your local MSC commercial representative
We have commercial outreach colleagues around the world who can help get your business certified to buy and sell fish and seafood that is MSC certified sustainable.
After certification: Get new resources
When you have Chain of Custody certification, you're part of a global network of sustainable seafood suppliers and will have access to exclusive MSC partner marketing materials to promote your commitment to a healthy ocean.
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