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Boat to Bowl™ Pet Foods was born as a result of North Coast’s expertise and passion for providing superior-quality, nutritious seafood for restaurants and grocery stores across the country. That’s why North Coast specializes exclusively in fish-based pet food recipes. Now pet-parents can feed their companions the same delicious, wholesome seafood found on plates across the country.   

"We are thrilled to bring Boat to Bowl Pet Foods to Target guests across the country," said Jon Wooner, Pet Products Director at North Coast Seafoods. "As a company, exceptional quality and sustainability have always been our guiding light. With the launch of this new line, we are not only offering a wholesome, nutritious, and delicious option for pets but also supporting sustainable fishing practices and the work of the Marine Stewardship Council."

North Coast proudly sources all of the wild fish in their Boat to Bowl recipes from Marine Stewardship Council (MSC) certified sustainable fisheries, the gold standard for wild seafood sustainability. The MSC blue fish label can be found on the front of Boat to Bowl packaging indicating that it is certified sustainable and comes from a sustainable source. 

In order to be considered MSC Certified Sustainable, the fish used in Boat to Bowl recipes must be caught: 

• From sustainable fish stocks with enough fish left in the sea to reproduce indefinitely. 
• With minimal environmental impact. All fishing operations must maintain the structure, productivity, function, and diversity of the marine ecosystem.
• By a fishery with effective management in place. Our fisheries must comply with relevant laws and have a management system that allows it to respond quickly to changes. 

“We can’t wait to see this MSC certified sustainable cat food in stores!” said Nicole Condon, MSC US Program Director. “North Coast Seafoods’ dedication to sustainable sourcing is clear with this new product line. The MSC blue fish on the label meets the needs of consumers who want assurances that what they are buying is from a trusted source. Pet owners—and by extension their pets—can feel good about their MSC certified Boat to Bowl cat food knowing they’re supporting a brand that prioritizes sustainable seafood and a healthy ocean.” 

The Boat to Bowl™ assortment available at Target will include 3 Fish-First Dry Kibble Recipes, along with 2 Food Toppers and a Fish Oil Omega-3 Topper to add an extra boost of flavor and nutrition to every meal.  

North Coast Seafoods aspires to make sustainable, fish-based cat food accessible and convenient, and this product line encourages pet parents to “Build the Purr-fect Bowl” with the nutritional power of “Vitamin Sea”! 

• 3.5lb Bag Fish-First Food for Cats: 
  • Wild Seafood Recipe (Grain Inclusive, For All Life Stages)
  • Wild Salmon Recipe (Grain Free, For Adult Cats)
  • Wild Cod & Haddock Recipe (Grain Free, For Adult Cats)
• Food Toppers:
  • Cod & Trout Food Toppers
  • Salmon Food Toppers
• Fish Oil: Wild Alaskan Omega-3 Fish Oil Food Topper