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Global nonprofit Marine Stewardship Council encourages shoppers to look for the MSC blue fish label to ensure seafood is available for generations to come

WASHINGTON, D.C. – The Marine Stewardship Council (MSC), a nonprofit whose sole mission is to make sure the wild seafood you love is around forever, today announced throughout October National Seafood Month it will encourage shoppers to make good choices for themselves, their families, and for the ocean by choosing seafood that’s “Good for you and the ocean too.” According to a 2018 GlobeScan study commissioned by MSC, 79% of Americans agree seafood must be protected for future generations, and 65% believe we need to consume seafood from sustainable sources. Purchasing seafood with the MSC blue fish label ensures seafood is from a sustainable source, making it both ocean-friendly and dinner-friendly.

Seafood that’s good for you

The MSC GlobeScan study revealed 77% of Americans regularly purchase seafood; that’s good news considering the 2015-2020 Dietary Guidelines for Americans recommends the general population eat at least 8 ounces of seafood per week. However, USDA studies show a majority of Americans still don’t meet the recommendation for fish and shellfish consumption.

Seafood is a high-protein option that provides good nutrients, vitamins and essential omega-3 fatty acids, which are beneficial for the brain, heart and eyes, as well as overall health and wellness. To get the most nutritional benefits, non-profit organization and MSC partner Seafood Nutrition Partnership recommends eating seafood at least twice a week and including fatty fish in those servings which have higher amounts of omega-3s. Throughout October, engage with @MSCBlueFish on social media and use #FeelGoodSeafood for recipe inspiration and seafood preparation ideas for products carrying the MSC blue fish label, as well as stories from fishermen and women who work hard to protect our ocean resources.

Seafood that’s good for the ocean too

Seafood consumers in the U.S. are increasingly demanding independent verification of sustainability claims by brands. As the first global science-based seafood certification program to be recognized for rigor and credibility by the United Nations, the MSC with its blue fish label is meeting this demand. By working with the fishing industry, scientists, and conservation groups, MSC helps to create the world’s leading standard for sustainable seafood. Specifically, in the MSC program, certified sustainable seafood is fished from stocks with healthy populations; caught with minimal impact on the marine environment; and in an area with effective, responsive, and responsible management. Today, more than 10 million tons of seafood worldwide comes from more than 300 MSC certified fisheries, and almost 15% of all global catch is now certified to MSC standards. In the U.S. there are more than 3,000 products with the MSC blue fish label in stores – including in the frozen section, canned aisle, fresh fish counter, and event pet food and supplements.

By taking the simple step to look for the blue fish when purchasing seafood, shoppers can help protect oceans from overfishing, support fishermen and fishing communities, and promote traceability from ocean to dish. During Seafood Month engaging outdoor ads in Washington, D.C., Los Angeles and Seattle will encourage Americans to follow along by choosing seafood products with the MSC blue fish to know they’re making responsible seafood decisions that ensure the availability of wild seafood for generations to come.

“Now more than ever, we need to work together to protect our oceans,” said Brian Perkins, regional director for the Americas at the MSC Marine Stewardship Council. “Sustainable fishing reduces environmental impacts, keeps fish populations healthy, and protects hardworking coastal communities. We hope that by choosing the MSC blue fish this Seafood Month, – and every month - you feel extra good knowing you’ve chosen seafood that’s ‘good for you and the ocean too’.”

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