While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product or expand their audiences to growing numbers of sustainability-conscious shoppers.
The narratives and knowledge around environmental sustainability have strengthened in recent years — influencing consumer behavior across industries, changing how they use energy and travel, as well as how they shop for consumer goods and groceries. The experience of living through a global pandemic — coupled with increased visibility, especially on social media, of crises around the world such as extreme-weather events — has intensified how people view their role in the global community. Increasingly, people recognize that the actions and choices they make in their daily lives can have lasting impacts on the environment…
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GlobeScan and MSC will host a webinar this fall to unpack more of the survey findings. Sign up to get notified about the upcoming webinar or reach out to [email protected] to talk more about the research and findings. We’re always interested in hearing how the results resonate with other businesses and sectors.
