Increase Your Impact by Joining Our Campaigns
The MSC North America marketing & communications team organizes campaigns every year:
- Earth Month.
Earth Month is a time for raising awareness for planet-friendly choices and encourage consumers to choose certified sustainable seafood. MSC works with partners to amplify this message. Explore our Earth Month collection of resources and information on how to participate next year. - World Ocean Day & National Ocean Month.
World Ocean Day and National Ocean Month celebrate the role of sustainable fisheries play in protecting our shared ocean. Join us and explore the resources to amplify this message. - Seafood Month.
This month was initially created by seafood industry professionals to highlight a time of year when seafood sales are traditionally low, but it has since become a major opportunity for the MSC and our partners to highlight sustainable seafood and the many ways in which we can all enjoy it for generations to come!
To download most of the assets here, you will need access to the MSC Multimedia Library.
March 3: UN World Wildlife Day
A UN day that highlights and urges people to celebrate the world's wild flora and fauna and commit to ensuring sustainable use of wild resources
March 3: Omega-3 Day
A global day that highlights these vital nutrients and help people worldwide understand why they need more EPA and DHA omega-3s
March 8: International Women’s Day
A day that highlights and acts as a focal point in the movement for women’s rights when we celebrate women in the seafood industry
March 22: World Water Day
A UN day that highlights the importance of freshwater. The day is also used to advocate for the sustainable management of freshwater resources
April 22: Earth Day
Global annual event created to support environmental protection
May 2: World Tuna Day
Established by the United Nations to raise awareness of the importance of tuna and promote more sustainable fishing practices
June 5: World Environment Day
Created by the United Nations – a day for encouraging worldwide awareness and action to protect our environment
October 16: World Food Day
A UN day that serves as a call for global solidarity to help the most vulnerable people to recover and make food systems more sustainable, stronger, and resilient to issues
November 21: World Fisheries Day
Fishing communities worldwide celebrate this day to highlight the importance of maintaining the world's fisheries
Frequently Asked Questions
What is the MSC Multimedia Library? Photo, video, and other assets are stored in the MSC Multimedia Library (MML). If you already have an account, you can log in here or, if you don’t, you can request access by filling out this short form.
Who is eligible to use the MSC’s marketing resources? Any partner who holds an MSC licensing agreement (Ecolabel License Agreement or Retailer Marketing Agreement) is eligible to use the images, graphics, design files, and other resources within the asset library.Are the materials free to use? Yes, most of the materials and assets within the MSC multimedia library are free for MSC certified partners to use as long as they are used in connection with the MSC and MSC labeled products. The rights to the majority of the materials are owned by the MSC and remain the property of the MSC, but some require the owner’s permission. Please check the usage rights or ask the MSC team before downloading.
Is approval needed for all marketing campaign artwork? Promotional materials, marketing artwork, ads, and MSC claims need to be presented to and approved by the MSC.
How can I get my marketing campaign artwork approved? Email [email protected] for approval requests.
Do I need permission each time I use materials from the MSC media library? In general, you should follow the guidelines listed with each asset. All MSC claims, promotional materials, marketing artwork, and ads need to be approved.
How can I receive additional information? If you would like more information, please don’t hesitate to contact the NA Marketing and Communications team at [email protected].
Who is my contact for approving packaging graphics and answering questions about the MSC blue fish label on-pack? Our licensing team is able to answer your questions about using the ecolabel on packaging. They can be reached at [email protected].