Earth Month is a time when environmental consciousness peaks - a prime opportunity to connect consumers while they are more receptive to and actively seeking sustainable choices.
Seafood purchases are motivated by clearly communicating its health and environmental benefits. That’s why our Earth Month 2025 campaign leads with a powerful visual and message that connect personal and planetary health.
Demonstrating that we understand and share consumers’ values can help make sustainable choices easier and more irresistible, ultimately leading to meaningful change on the water and the potential to foster brand loyalty for MSC partners.
• Join MSC campaigns to educate your customers
• Download the toolkit — customize to suit your needs
• Contact us for other creative ideas to promote your certified sustainable seafood
Campaign visuals
If you'd like to speak to our marketing team about customizing assets or have other ideas for collaborations, don't hesitate to contact us.
Custom assets
If you'd like to speak to our marketing team about customizing assets or have other ideas for collaborations, don't hesitate to reach out.
Shoppers care about sustainability!
72%
of consumers demand clearly labeled and third-party verified sustainability labels.
71%
would like to hear more from companies about the sustainability of their seafood.
57%
say the MSC label makes them more likely to purchase products.
Get Exclusive Partner Updates
As an MSC partner, you get access to exclusive MSC updates, customized assets, and opportunities to amplify your sustainable seafood commitment all year long.