Walmart’s Evergreen In-Store Education Efforts

Walmart is making it easier for their customers to shop their values with in-store signage indicating what ecolabels they can find throughout the store, and with additional search features for consumers shopping online. On their website, Walmart featured sustainable seafood through banner ads and with the inclusion of a "sustainable seafood" sorting option in their product finder.

"Stores running this campaign and investing in sustainable seafood space and assortment changes have seen around a 25% improvement in fresh seafood sales compared to the rest of Walmart U.S.’s chain of stores."

Do you want to make it easier for your customers to shop their values? Reach out to us to talk about in-store signage or search functions for your website!