McDonald's Launches ‘Reel It In’ Educational Game

MSC US partnered with McDonald's on their June 2018 'Scale for Good' campaign celebrating their commitment to certified sustainable seafood, healthy oceans for the future, and public education.

They developed a card game based on the filet-o-fish to educate families on ocean-friendly seafood. It was released in time for World Ocean Day, June 8th. 

To celebrate the launch of the game, engage consumers and industry, McDonald’s promoted through: 

• PR and social media efforts
• Digital advertising
  
• Influencer campaign & media mailers
  
• Sponsorship of DC Capitol Hill Ocean Week

Have an out-of-the-box idea for educating your customers on sustainability? We would love to make it happen. And be sure to check out our educational resources page for inspiration!