Global MSC Consumer Engagement Campaign

On World Ocean Day 2020, the MSC launched a global campaign to celebrate collective everyday actions, like choosing MSC labeled products, that contribute to a Big Blue Future for our one shared ocean. 

The choices we make have a ripple effect. The tuna we choose can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect an entire ecosystem. 

Our campaign highlighted those small steps at the grocery store or when shopping online, that can make a big positive impact on the water, uniting sustainable seafood and ocean advocates around the world.

Globally

• 20+ million people viewed the campaign hero video on traditional TB
  
• 42 million people reached online with 4m+ completed video views worldwide
  
• 82 ambassadors and influencers around the world campaign for a big blue future
• 192 commercial and 42 non-commercial partners supported the campaign and amplified through their channels
  

US & Canada

• 5.8 million combined reach through social media and digital advertising in the US and Canada (10.1m+ impressions)
  
• 351 million Americans and Canadians reached through our PR efforts
  
• 28 partners, including brands, retailers, and fisheries, supported this campaign, advocating for a big blue future
• 28 American and 15 Canadian ambassadors and influencers help spread the Big Blue Future message resulting in 1.7m+ impressions