Our Earth Month campaign made waves, reaching over 56 million people through advertising channels alone. But it wasn’t just about impressions – it was about inspiring action. With 22 partners across the seafood (and Phish food) supply chain,  we worked together to show consumers that sustainable seafood is an easy, delicious choice. 

A post-campaign survey showed that we were successful – we saw an increase in the recognition of the MSC ecolabel empowering more shoppers to make informed purchasing decisions.

Outdoor ads also put sustainable seafood front and center in Los Angeles and New York City. Together with Chicken of the Sea, we showed Angelenos that sustainable tuna is an easy and sustainable pantry staple thats good for both people and the ocean.

Our exclusive media and influencer dinner with Chef Kiki and Chef Ari in Philadelphia was a sold-out success. The event ignited conversations that extended far beyond the table, with two radio/podcast mentioned and over 107k reach on Instagram! 

Have ideas for a campaign celebrating certifications? We’d love to learn more! Reach out to [email protected].