Every June, MSC celebrates World Ocean Day—an important moment to honor our ocean and to show how sustainable fishing contributes to protecting it.  

• Our digital advertising campaign achieved 1.1 million+ completed video views, reaching over 2.2 million Americans.
• 24 partners joined our campaign.
• Our PR efforts generated strong media coverage, with six interviews, including four TV spots, a radio/podcast appearance, and a feature in Forbes. Local MSC spokespersons shared insights on the latest GlobeScan consumer research. Listen to our former Program Director Nicole Condon discuss the findings here.

Have ideas for a campaign celebrating certifications? We’d love to learn more! Reach out to [email protected].