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The Marine Stewardship Council conducts an extensive global survey every two years to understand evolving consumer perceptions about sustainability and seafood. In 2020, our research showed that concerns for the ocean began driving a new wave of consumer activism. North American shoppers are increasingly ‘voting with their forks’ for sustainable seafood.

Infographic

Key Findings at a Glance

  • Concerns for our ocean began to drive a new wave of consumer activism
  • North American shoppers began increasingly ‘voting with their forks’ for sustainable seafood
  • 55% of US and 61% of Canadian seafood consumers agree that in order to protect the ocean, we have to consume fish and seafood only from sustainable sources
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Key Findings at a Glance
In-Depth Look
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In-Depth Look

Watch our experts discuss the survey results and provide insights into the 2020 global seafood consumer survey.
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