The Marine Stewardship Council conducts an extensive global survey every two years to understand evolving consumer perceptions about sustainability and seafood. As consumers become more committed to eco-friendly choices, our reports highlight both the progress made and the opportunities for bridging the gap consumer between intention and action. This 2018 GlobeScan Seafood Consumer Study is part of our historical archive, a piece of our broader strategy to provide accurate insights into the past, present, and future of seafood consumers.
Infographic
Key Findings at a Glance
In North America:
- 70% believe supermarkets' and brands' claims about sustainability should be clearly labeled by an independent organization
- 70% would like to hear more from companies about the sustainability of their fish/seafood
- 81% of seafood consumers agree that we need to protect seafood supplies for future generations.
Webinar
In-Depth Look
Watch our experts discuss the survey results and provide insights into the 2018 global seafood consumer survey.