Tuna is leading the way in Canada
Following meteoric growth in demand and sales of MSC certified sustainable tuna over the last two years, Canada now occupies a top five rank globally in the adoption of sustainable tuna sourcing policies. This first ever MSC Canada Tuna Report highlights:
- 582% rise in the volume of MSC certified tuna sold from 2021/22 to 2023/24
- 99.5% of that volume is sold in cans
- Growth is led primarily by two MSC partners: Ocean’s and Clover Leaf
- 93.5 million cans of tuna bearing the MSC blue fish label were sold in 2023/24
- 81 canned tuna products with the MSC blue fish label are available to Canadians in all major grocers across the country
- 30 new MSC certified canned tuna products are expected to launch in 2025
This is positive news ecologically, socioeconomically, and for food security since tuna:
- Represent nearly 30% of the global seafood trade;
- Are an ecosystem health indicator as they help maintain balance and marine biodiversity;
- Support millions of jobs linked to both small-scale and industrial fisheries.
Read the press release: Sales of Sustainably Fished Tuna Increase by over 500% in Canada
Tuna by-the-numbers
Canadian consumers overwhelmingly support sustainable tuna
582%
increase in volume of MSC labeled tuna sold from 2021-22 to 2023-24
93.5 million
cans of MSC labeled tuna sold by Canadian seafood companies and brands in 2023-24
99.5%
of the volume of MSC certified tuna sold is in cans
