Sustainable Tuna Fishing in the Marshall Islands with Genova
MSC & Genova Collaborate on a Digital Campaign
We joined our partner, Genova Seafood, and sustainable fishing advocate, Valentine Thomas, on a journey to the Marshall Islands in the Central Pacific to learn about the world’s largest sustainable tuna fishery. The digital and social media marketing
campaign to promote the story was launched May 2nd, 2019 in celebration of world Tuna Day.
The Marshall Islands is one of the eight countries that make up the Parties to the Nauru Agreement (PNA). Covering just over 70 square miles of land,
this small island nation could more accurately be called a big ocean state. In their waters, and the waters of the other PNA nations, live more than a quarter of the world's tuna.
Valentine Thomas is a freediver, spearfisher, and
sustainable seafood advocate. As someone who catches her seafood one-by-one, she has a deep respect and understanding of the ocean. Recognizing that only a select few people have the opportunity to catch their own fish, Valentine wanted to learn more
about large-scale fishing that can feed the world sustainably and the story behind an MSC certified can of Genova Seafood. She accompanied the MSC to the Marshall Islands to learn how the PNA tuna fishery ensures that there will be seafood available
now and for generations to come.
Meeting the people behind the label is a great way to help consumers feel more connected with their food. We have unique access to fisheries around the world and would love to help connect you with them. Reach out if you’re interested in collaborating on a fishery visit!