Sustainability claims on consumer products are on the rise, and ecolabels provide important assurance and a trusted reference point for consumers when making informed decisions. For claims to be trusted, they must be accurate and credible.
This messaging guide is designed to equip and empower MSC partners with the tools they need to communicate MSC sustainability commitments credibly. The messaging in this guide can be used by MSC chain of custody certificate, ecolabel license agreement or marketing agreement holders as-is or adapted to suit the brand and medium.
The MSC Guide to Communicating Credible Sustainability Claims will cover:
1. Why communicating your credible commitment to sustainable seafood matters
2. What it means to be a credible ecolabel
3. Defining "sustainable" fishing
4. “Responsible” seafood and fishing practices
5. The MSC Blue Fish Label
6. How to message your MSC partnership
7. Common Messaging Mistakes
8. Frequently Asked Questions
Reach out to our team with any questions; we are here to support you in promoting your commitment to MSC certified sustainable products and healthy oceans for the future.
Disclaimer: This document is meant as guidance for MSC partners. The MSC is not responsible for marketing claims that go beyond approved MSC certification claims.
