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Switching office for ocean, acclaimed chef, food writer and sustainable seafood champion, Mitch Tonks talks about life along the UK’s seafood coast and why it’s important to keep it wild.

Wild is... Mitch Tonks

Wild is... Mitch Tonks

Meet all the Wild Ones

From award-winning chefs to adventurers to photographers, the MSC Wild Ones are united by a love of the oceans and the seafood they bring us. Meet these advocates of healthy, sustainable seas.
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Read "Switching office for ocean"

Read "Switching office for ocean"

The story of how Wild One Mitch Tonks left it all behind to live along the UK's seafood coast and why it’s important to keep it wild

Find out more

Meet more Wild Ones

Meet more Wild Ones

There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.

This is wild...

This is wild...

Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?

Real life stories

Real life stories

Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.