We believe it's important to protect the last major food resource that is truly wild: seafood.
We work with fisheries, retailers, restaurants, and other companies to change the way the oceans are fished, address food fraud, and make it simple for you to purchase sustainable, traceable, wild seafood.
Forever wild | Choose the blue fish tick
Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?
Keep it #ForeverWildLet us know what you think…
Get involved
Meet the Wild Ones
There’s a group of people with something in common. They love seafood and respect where it comes from.
Become a Wild One
Sign up for regular updates, recipes and stories.
Sustainable fish recipes
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.