We set the world's most recognised standards for sustainable fishing and for the supply chains that sell sustainable fish and seafood.
When you see fish or seafood products with the blue MSC label, you can be sure they come from a sustainable fishery that has met the MSC Fisheries Standard. Businesses handling these products have met our Chain of Custody Standard, so you can be confident their seafood is from a sustainable source.
Our Standards
The MSC Standards meet international best practice guidelines for certification and ecolabelling. The Standards were developed through consultation with the fishing industry, scientists, conservationists, experts and stakeholders.
Help protect our ocean
Back on the country - the Kuti Co story
Kuti Co is a Ngarrindjeri-owned enterprise providing opportunities for members of their community to get back on country harvesting kuti (aka pipis, clams or cockles) in South Australia's MSC certified Lakes and Coorong fishery.
Teach and learn ocean literacy
Use our Australian and New Zealand curriculum-relevant teaching and learning resources to discover how we can help keep our oceans healthy for generations to come.
Stories from the sea
Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.