Discover the best places nearby to buy seafood in Australia and New Zealand that is also sustainable.
How to find sustainable seafood
Just look for the MSC blue fish tick label when shopping or dining. Seafood with the blue fish tick can be traced back to an MSC certified sustainable fishery..png?sfvrsn=8f0f562b_4 "MSC-LOOK-FOR-THE-BLUE-LABEL (1)")
Retailers selling sustainable seafood
You'll find MSC certified sustainable seafood in all major supermarkets in Australia and New Zealand, and in a selection of independent fishmongers.
ALDI
ALDI was proudly awarded the 2023 MSC Sustainable Seafood Award for Best Sustainable Seafood Supermarket. ALDI's own-brand range of ambient MSC-certified sustainable seafood is the largest of any own-brand range in Australian retailers. Their range includes pollock, Alaskan salmon, and hoki.
Back of Boat Western Rock Lobster
Back of Boat is a Western Rock Lobster initiative to ensure the WA community has continuous access and ongoing connection to the Western Rock Lobster fishing industry. Back of Boat lobster are the freshest, best value lobster on the local market, sold live by the fishers themselves as soon as they return to the wharf.
Coles
Coles is a trailblazer in their sourcing of MSC-certified seafood with a wide range of MSC-certified seafood products in the deli seafood department, as well as a great selection of products in the freezer department and canned seafood aisle.
Countdown
You'll find the MSC blue fish tick on a range of seafood products in the canned and frozen aisles of your local Countdown supermarket.
Harley & Johns Seafood
Harley & Johns Seafood wins the 2021 Community Champion Award for their dedication to serving their local Wollongong community. You can find the MSC blue fish tick label on a range of high quality seafood in their Fairy Meadow (Wollongong) store.
Mures Tasmania
Mures was awarded the 2022 MSC Sustainable Seafood Community Champion award. The first and only restaurant and speciailst shop to become MSC certified in Tasmania. This iconic venue is ensuring we have a delicious future full of fish.
New World
You'll find the MSC blue fish tick on a range of seafood products in the canned and frozen aisles of your local New World supermarket.
Wholefoods House
Wholefoods House is a family owned and operated business serving Sydney customers from their Woollahra, Rosebery, and online stores. They specialise in organic, ethical, and sustainable produce.
Woolworths
Woolworths was awarded 2020 Sustainable Seafood Award - People’s Choice. Woolworths offers a wide range of MSC labelled seafood across all of its seafood categories, including products from Goolwa PipiCo and John West, as well as under the Woolworths brand.
Brands committed to sustainable seafood
A wide range of brands offer MSC certified seafood. Just look for the MSC blue fish tick label on the packet.
Birds Eye
Birdseye fish products proudly carry the MSC blue tick on favourites such as Fish Fingers, Oven Bake and Deli fish range.
Findus Jamie Oliver
Findus Jamie Oliver fish fingers and fish cakes are made from MSC certified pollock, which you can find in Woolworths stores.
Glacier 51
Glacier 51 Toothfish was awarded 2020 MSC Sustainable Seafood Award for Best Sustainable Seafood Product. The Glacier 51 Toothfish is a premium fish with a remarkable journey, from the wild Southern Ocean to the world’s best Chefs and restaurants, it MSC Certified Sustainable as well as carbon neutral. Visit the website for a list of distributors, restaurants and retailers stocking Glacier 51 in Australia and New Zealand.
Goolwa PipiCo
Goolwa PipiCo harvest from the pristine cold waters off the Coorong National Park, South Australia. Their pipis are available at Woolworths and Costco as well as independent seafood distributors around Australia.
John West
Australia’s most popular brand, John West has skipjack tuna in a wide variety of delicious flavours. Also keep an eye out for John West canned wild salmon and mackerel and chilled wild sockeye salmon available in major retailers with the blue fish tick.
Karumba Banana Prawns
Fiery sunsets and salty water are in the DNA of Karumba Banana Prawns. Sustainably caught in the wild Gulf of Carpentaria, Karumba Banana Prawns are incredibly versatile – equally good at home on the BBQ or in top-tier restaurants around the world. If you're interested in sourcing Karumba Prawns for commercial or home cooking, get in touch with the Austral Fisheries team.
Ocean Choice International
Ocean Choice International’s wild scallops, harvested from the icy waters of the North Atlantic are available with the MSC blue fish tick from food service industry distributor Bidfood.
Paspaley
Silver Lip Pearl Oyster meat is an exclusive & rare delicacy handpicked from the pristine waters of the Kimberley, Australia. Paspaley Pearl Meat is MSC certified, traced as an environmentally sustainable sourced seafood.
Safcol
Safcol canned salmon with the MSC blue fish tick is available at IGA and independent retailers around Australia.
Seafrost
Seafrost is a frozen seafood brand by Bidfood, a leading food service industry distributor. They offer whiting, hoki, pollock and flounder products with the MSC blue fish tick.
Sealord
You can find the MSC blue fish tick on Sealord’s wide range of frozen New Zealand hoki and southern blue whiting products, available at both Coles & Woolworths.
Skull Island Tiger Prawns
Skull Island Tiger Prawns are the biggest prawns you’ll find in Australia! Wild-caught in the Gulf of Carpentaria, only the finest are picked to become the premium, sustainable and carbon neutral Skull Island branded prawns. Check out the website for a list of distributors, restaurants and retailers stocking MSC certified Skull Island Tiger Prawns.
Spencer Gulf King Prawns
The first Australian prawns to carry the MSC blue fish tick, Spencer Gulf King Prawns have been certified sustainable since 2011. You can find Spencer Gulf prawns at distributors and retailers all around Australia.
Fremantle Octopus
Fremantle Octopus produce the highest-quality octopus in the world, which can only be sourced in the clear pristine waters off the Western Australian coastline. Sustainability underpins their every decision on sea and land. Choosing MSC blue ticked Fremantle Octopus ensures future generations can enjoy the treasures of the ocean.
Dine
Treat your beloved felines to their favourite meals and snacks, knowing DINE® is supporting ocean health. DINE® Fresh & Fine in Jelly Tuna & Salmon is available at Coles – look for the MSC blue fish tick on pack!
The Stock Merchant Provisions
The Stock Merchant Provisions is a collection of ethical, quality fare for everyday dining, including wild-caught MSC certified tuna and sardines preserved in organic extra virgin olive oil. Look for their premium tinned seafood carrying the MSC blue fish tick label in independent retailers in New South Wales, Queensland and Victoria.
Restaurants with sustainable seafood on the menu
Currently, there are just a few restaurants providing MSC certified seafood on their menu. Ask your waiter next time you're dining out about MSC.
The View
The View restaurant is located at Taronga Zoo Sydney and offers delicious, certified sustainable MSC labelled seafood on its menu.
Mures Tasmania
The first and only restaurant and speciailst shop to become MSC certified in Tasmania. This iconic venue is ensuring we have a delicious future full of fish.
IKEA
All wild-caught fish in IKEA restaurants is MSC certified. They have a wider range of MSC and ASC certified species than any company in food service.
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Your guide to sustainable seafood
Where to buy, what to look for and the questions to ask.
Find out more
What does the blue fish tick mean?
When you buy a product with the blue fish tick you’re supporting a fishery that is contributing to healthier oceans.
Sustainable seafood recipes
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified sustainable seafood. Enjoy!