Choose MSC certified seafood at Coles

Coles is a trailblazer in their sourcing of MSC-certified seafood with a wide range of seafood with the MSC blue fish tick label at the deli, frozen and canned seafood aisles.

Coles is the MSC's Best Sustainable Seafood Supermarket

Coles has been named the MSC's Best Sustainable Seafood Supermarket 2024 for making the most significant commitment to MSC-certified sustainable seafood of any Australian retailer during 2023. Coles have won this award six times since 2017.

MSC Best Sustainable Seafood Supermarket

“We’re driven to help our customers better understand the potential environmental impacts of the products they purchase. The transparency that comes from the MSC blue fish tick label helps customers make more informed and sustainable choices at the checkout.”

Charlotte Rhodes, Coles General Manager Own Brand, Quality, and Responsible Sourcing
Coles

Coles recognises that there are potential environmental impacts associated with seafood production, which may include overfishing, by-catch and illegal fishing.

Coles' Responsibly Sourced Seafood Program is supported by its Responsibly Sourced Seafood Policy and Supplier Requirements, which covers both farmed (aquaculture) and wild-caught seafood for Coles Own Brand products.

Coles' Policy and Requirements include:

the use of independent third-party certifications and independent assessments.
continuous review of the Coles Responsibly Sourced Seafood Program to ensure these risks are mitigated for applicable Coles Own Brand products.

Choose sustainable seafood with the blue fish tick

Going to great lengths

Find out more about Coles' MSC-certified banana prawns.

Coles MSC certified canned tuna

Coles canned tuna range to get tick of approval

All Coles Own Brand canned tuna will begin to carry the Marine Stewardship Council (MSC) blue fish tick label from September 2024.

Cooking with Coles

You'll find a wide range of MSC-certified sustainable seafood available in Coles stores nationally, including the Coles Canned Pink Salmon range, Frozen Beer-Battered Fish Fillets, and Thawed Australian Raw Banana Prawns.

We've teamed up with Coles ambassador Courtney Rouslton to bring you some mouth-watering dishes to cook at home.