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Thousands of you voted for your Best Sustainable Seafood Brand 2025 and congratulations to Andrew for winning the $250 Gift Card.

The MSC Best Sustainable Seafood Brand

Congratulations to Skull Island Tiger Prawns for winning the MSC Best Sustainable Seafood Brand 2025 as voted for by you.

Each year we recognise organisations and individuals making a significant contribution to ensure we have fish forever.

This award recognises a sustainable seafood brand that is a trailblazer in supporting healthier oceans.

The brands nominated included:

  • Birds Eye
  • Bluewave
  • Coles
  • Fremantle Octopus
  • I&J
  • Skull Island Tiger Prawns
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Skull Island Tiger Prawns

Weighing in at ~80g each, Skull Island Tiger Prawns ("Skullies") are Australia’s largest wild-caught tiger prawns, instantly recognizable by their bold tiger stripes and fluorescent purple tails. This awe-inspiring delicacy is now more accessible than ever, thanks to our seasonal home delivery service launched in time for Christmas—bringing a chef’s favourite directly to Aussie homes.

Our fishery is proudly certified to the MSC's standard for a well-managed and sustainable fishery, and Carbon Neutral by Climate Active, making it the only prawn fishery globally to hold these prestigious certifications. This dual recognition highlights our commitment to protecting marine ecosystems and addressing climate change.

Australians are increasingly seeking products that contribute to a healthier planet. Through an extensive marketing and communication campaign, we’ve not only introduced Skullies to homes nationwide but also delivered an impactful message about the importance of sustainable fishing.

Sustainability is embedded in our DNA. Fishing in a wild environment is a privilege, and we are dedicated to preserving it for future generations. By making sustainability accessible, we empower the public to make informed choices that support healthier oceans.
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Look for the MSC blue fish tick label when shopping for seafood

Seafood with the MSC blue fish tick label comes from a well managed and sustainable fishery.

Look for the MSC blue label

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By voting in the MSC Sustainable Seafood Awards Australia (the Awards), you agree to be bound by these terms and conditions. The Marine Stewardship Council (MSC) is the organiser of the Awards.

By entering the prize draw (the Prize Draw), you agree to be bound by these terms and conditions. The Marine Stewardship Council (MSC) is the Promoter of the Competition.

1. You may only vote and enter the prize draw once.

2. The brand with the most votes over 500 wins the MSC Best Sustainable Seafood Brand 2025 award.

3. To vote and enter the prize draw you must complete the online form and submit. Entries to the prize draw are open to persons residing in Australia, aged over 18 years only. Directors, officers, management, employees and other staff (and the immediate families of directors, officers, management, employees and other staff) of the Promoter are ineligible to enter. By entering, you confirm that you meet the above eligibility criteria. There is no cost to enter.

4. Voting opens 1 February at 00:01 am AEDT and the closing date for votes is Friday 14 February 2025, 11:59 pm AEDT.

5. Votes and entries to the awards and prize draw using bots or any other form of automated means are not allowed and will be disqualified.

6. The decision on the award and prize draw winner is final and no correspondence will be entered into.

7. You must opt-in to enter the prize draw. One winner will be picked at random and notified by Friday, 21 February 2025 using the email provided upon entry by the entrant. If there is no response from the winner by Friday, 28 February 2025 another winner will be selected at random from the remaining entries. The winner can choose a $250 Gift Card for ALDI, Woolworths or Coles. There is no alternative prize or equivalent cash value. Gift card expiry dates and terms and conditions apply. By entering the Prize Draw, you agree to the Promoter using your name in relation to the Prize Draw should you win in its communications, including but not limited to the Promoter's website, social media presences, internal communications channels, media releases and public reporting.

8. The MSC reserves the right to change the dates or cancel the Awards and/or Prize Draw or to amend these terms and conditions, without prior notice.

9. We may use your email address to notify you of the winner or ask you a question about your entry. If you opt-in to receive email marketing from the MSC, here's an example of what you can expect to receive.

10. The MSC accepts no responsibility for failed delivery of a vote or entry to the prize draw. You are welcome to check that we have received it by emailing [email protected].

11. These terms and conditions are governed by and will be interpreted in accordance with the laws of the Commonwealth of Australia, and the Courts of the Commonwealth of Australia will have exclusive jurisdiction.

12. Privacy: The MSC may collect personal information from you (such as your name, home/business address, and email) for the purpose of facilitating your participation in the Awards and the prize draw. It may be provided to MSC partnered delivery agents to assist with the public communications of the Awards.

13. Data controller: The Marine Stewardship Council is the data controller and will store and process your data in line with our privacy policy. 

Last updated: 30 January 2025

Make a Super Seafood Choice

When you make a Super Seafood choice, you're choosing seafood that comes from an ASC-certified farm or an MSC-certified fishery.