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Our approach

Our approach

Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.

Our collective impact

Our collective impact

For more than 20 years fisheries, scientists, consumers and industry have been part of a collective effort to make sure our oceans are fished sustainably.

What is sustainable fishing?

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.