The Marine Stewardship Council’s sustainable seafood finder mobile app has passed 500 downloads, less than a month after its official launch. The app, which helps shoppers search for certified sustainable seafood on the go, links shoppers to businesses that use the MSC ecolabel on packaging.   

Project manager, Andrew Bowman says: "This is a fantastic response that shows there’s a genuine interest from the public in mobile-based, up-to-date information about where they can buy MSC certified sustainable seafood. As well as helping shoppers to make an informed choice about their fish, the app promotes our partners’ commitment to sustainable sourcing and keeps these interested, engaged shoppers informed about the latest developments in the sustainable fisheries that supply the products."

About the app

Built with the pro bono support of developer Paul McKeown [1], the Android compatible mobile version of the MSC's online sustainable seafood product finder  is available in English, German, Dutch, French, Swedish and Danish and lists over 10,000 consumer-facing products that are available in stores worldwide. Shoppers can find all the MSC labelled products available in their country (any one of the 80 that sell MSC labelled products), and if they wish, narrow down their search to look for seafood from particular brands and retailers, or search for a particular species or product category such as canned, frozen or fresh fish. With over 14,000 MSC certified products available worldwide and over 1,000 in the UK, they will rarely be short of a choice.
App users can also access the latest stories from the MSC newsroom about the continuing efforts of all our partners in support of sustainability and healthy oceans.

For media inquiries please contact [email protected]. 

1. Paul McKeown is a freelance developer with expertise in Java and mobile applications.