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What is haddock?

Haddock is a member of the cod family with a mild flavour, firm flesh and moist texture. It is used interchangeably with cod but does have a slightly sweeter taste, which makes it the best white fish for smoking. Haddock is commonly sold fresh, frozen or smoked.

Is haddock sustainable?

Haddock carrying the blue MSC label is certified sustainable. MSC labelled haddock comes from a fishery that has been independently assessed to the MSC Fisheries Standard. Every supply chain business handling MSC seafood must meet the MSC Chain of Custody Standard, which ensures that fish and seafood sold with the blue label has come from fishing certified as sustainable against the MSC Fisheries Standard. Haddock is a versatile fish with many MSC labelled products sold worldwide.

What does the blue MSC label mean?

Our label is only applied to wild fish or seafood from fisheries independently certified to the MSC Fisheries Standard, a set of requirements for sustainable fishing.
What does the blue MSC label mean?
Haddock recipes

Haddock recipes

We have plenty of recipes using sustainable cod or whitefish alternatives.

Bonus haddock facts

Though cod and haddock are the main fish species used in traditional British fish suppers, other whitefish like plaice, coley, pollock, and skate are often used. Sometimes these fish are used as alternatives simply because they're cheaper, but regional tastes and availability also vary.