15 years after it became the world’s first MSC certified fishery, Western Australian rock lobster is celebrating new ties with China where much of its product is exported.

Speaking at the 2015 Trans-Tasman Rock Lobster Industry Conference in Fremantle, MSC's Director in China, An Yan addressed the Chinese market’s growing demand for traceable seafood.  

"There is an emergence of Chinese consumers who are actively looking for seafood that can be traced from restaurant or retailer all the way back to well-managed fisheries. It is evidenced by the dramatic increase of seafood imports in China."

"For a long time, China has been the final end market for the West Australian Rock Lobster. With 99% of its products exported to China there is a tremendous opportunity to make WA rock lobster stand out from the rest with MSC’s ecolabel program," said by Ms. An.

The MSC Chain of Custody certification program offers complete traceability throughout the seafood supply chain. Certified businesses use the ecolabel as a mark of assurance that seafood hasn’t been substituted or mixed with non-certified seafood.  

Rock lobster celebrated at Seafood Expo Global

Elsewhere, the rock lobster fishery was recognised at the global Seafood Expo in Brussels, in celebration of its 15 years of MSC certification. To mark the occasion, a short film was produced highlighting the fishery’s commitment and leadership and its continuous work to maintain the world’s most credible standard for sustainability. 

Western Australia's commitment to MSC

Western Australia Fisheries Minister Ken Baston comments, "This is an outstanding achievement for our lobster industry which, more than 15 years ago, had the foresight to realise that third party fisheries certification would play a vital role in the global seafood trade."

Western Australia is also leading the world with its commitment to MSC certification. The State Government’s $14.5 million certification fund has led to almost all of WA’s commercial fisheries being assessed against the MSC’s Fisheries Standard.

Contacts

Charlotte Connell - MSC Communications and marketing manager
+61 422 296 192
[email protected]