We love our fish
From shellfish showstoppers to Mum's fish pie, and who can forget our iconic fish and chips? Delicious at the seaside, sat at home or eating out.
Whatever seafood warms your cockles this September, now is the time to stand up for it.
Because when we buy sustainable seafood, we can protect our favourite fish dishes for many dinners and generations to come.
So look out for the MSC ecolabel in stores and remember to “Buy Blue!”
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Celebrating our favourite seafood dishes
Sustainable fishing means your favourite seafood dishes - like these classics - won’t be going anywhere
How King’s Lynn keeps the Brown Shrimp tradition alive
In 2020, the brown shrimp fishery in the Wash became the first UK shrimp fishery to achieve MSC certification.
Sustainable seafood recipes
3
billion people rely on seafood as an important protein source
1/3
of fisheries around the world have been fished beyond sustainable limits
47
different MSC certified species available in the UK and Ireland
1600+
MSC certified products in the UK and Ireland