For Fish Forever

When you choose seafood with the blue fish tick, you're choosing a future full of fish forever.

Making sure there’s enough fish in the sea for the next generation

When you choose wild-caught seafood with the blue fish tick, you’re choosing a future full of fish. The blue fish tick from the Marine Stewardship Council indicates certified sustainable seafood from healthy, wild fish populations.

The Marine Stewardship Council is an international non-profit on a mission to end overfishing by setting a globally recognised standard for sustainable fishing.

Choosing sustainable seafood is easy

You'll find wild-caught sustainable seafood with the MSC blue fish tick on everyday products such as John West tuna.

Here's a full list of brands, retailers and restaurants in Australia and New Zealand that sell seafood with the MSC blue fish tick.

What does sustainable fishing mean?

A third of wild fish populations globally are overfished. Overfishing means we’re not always leaving enough fish for our children and grandchildren.

Fish need time to grow and re-produce and sustainable fishing allow this to happen.

To be certified as sustainable, teams of marine scientists look at a fishery to assess if fish is being caught at the right level and in the right way. Fisheries that opt into this process, can get independently certified as sustainable to the MSC Fisheries Standard. This process typically takes 12-18 months and is scrutinised by a range of stakeholders, with certificates lasting up to 5 years.

Often fisheries are required to make continual improvements to gain and maintain certification. If improvements are not met, fisheries can lose their certificate. Improvements can include measures to minimise bycatch such as marine mammals and birds and to adapt to the effects of climate change on our ocean.

Sustainable fishing to the MSC Fisheries Standard means:

Healthy populations of fish
Impacts on ecosystems minimised
Responsible and effective management

What is the MSC and why is certified sustainable seafood important?

Learn more about sustainable fishing

Explore ocean-themed education resources aligned with the Australian curriculum suitable for Years 5-10, including lesson plans, videos, fact sheets, games, and activities.

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Fish forever recipes

Explore our tasty sustainable seafood recipes from chefs across Australia, New Zealand and around the world. Enjoy knowing we can all have fish forever.